THE PROBLEM
Connection shouldn’t feel this hard 😵💫
Modern life and independence has made it strangely difficult for families to stay close. Between packed calendars, digital noise, and even different comfort levels with technology, what should be simple often feels awkward or forced.
60%
of North Americans report that their families aren’t as close as they used to be
79%
Adults aged 18 to 24 say they feel lonely
52%
young adults admit they know their parents only somewhat well, or not well at all
WHY SOLVE THIS PROBLEM?
Family connection is changing and worth designing for. 🧠
Most tech today treats family relationships like logistics problems to be tracked or monitored. But real closeness isn’t about knowing where someone is; it’s about feeling seen, included, and cared for. Given how digital overload, modern parenting, and FOMO culture shape today’s relationships, there’s a growing need for gentle, low-friction tools that support trust, curiosity, and joy, without adding more pressure.
Meanwhile, the global market for parenting and family-focused apps is booming. At its core, Famili believes digital tools shouldn’t replace genuine connection, they should help foster it. Especially in families, where it matters most. That’s why Famili is designed to make sharing, planning, and simply staying curious about each other’s lives feel natural and joyful, not forced.
HYPOTHESES
Our bets on what will actually help 💡
We believe that by giving young adults and their families the ability to express their identities, share mutual interests, and initiate low-pressure invitations, we can help bridge the emotional distance that naturally forms with age and independence. If families are given tools that feel natural, social, and tailored to their lifestyle, rather than forced or formal, they will be more likely to initiate connection, respond to one another, and build stronger, lasting relationships.